JRC was awarded the GSA Advertising and Integrated Marketing Schedule (AIMS, Schedule 541), becoming the third contract in JRC’s GSA Schedule portfolio. JRC President and CEO, Jill Rogers, said of the award, “For more than eight years, JRC has supported the outreach, communications and training needs of our Department of Defense and Intel community customers, so in addition to our MOBIS and IT-70 schedules, the AIMS schedule is a great asset for our current and future customers to obtain our services.” The AIMS schedule will become part of the new GSA Consolidated Schedule, along with JRC’s MOBIS schedule, in the coming months.
The GSA AIMS schedule offers a complete solution that collectively integrates the various services provided separately under the other SINs. Services include, but may not be limited to the following components: creation of comprehensive solutions using strategically targeted marketing plans that include full service execution of media planning and creative multimedia campaigns. Comprehensive solutions include services available separately under SINs: 541 1 Advertising Services, 541 2 Public Relations Services, 541 3 Web Based Marketing Services and 541 4 Specialized Marketing (i.e. SIN 541 4A through SIN 541 4G). Contractors must demonstrate the capabilities to provide services normally associated with an integrated marketing campaign (Market Research, Conference Planning, etc.).